When writing an article for your business, it is an expectation that published work is free of grammatical errors and typos to make it easy and understand and read for the targeted audience. There are a variety of grammatical mistakes including misuse of apostrophes, varying the first, second, and third person style of writing, homonyms, use of commas, and poor pacing and writing style, and incomplete comparisons.
1. Misuse of apostrophes commonly occurs when a writer attempts to grant ownership to a specific subject. If there are multiple subjects the apostrophe should be placed after the ‘s’ at the end of the denominated multiple subjects have ownership compared to a single subject having ownership which is demonstrated by the subject having the apostrophe being placing between the second last letter in the word and ‘s’. Best way to avoid this is to use an online grammar checker.
2. First, second and third are often confused in writing and these refer to the position of the speaker to the audience. First person directly speaks to the audience which uses words like ‘I’ and ‘me’. Second person refers to talking with the audience using words such as ‘us’ and ‘we’ which indicates speaking on behalf of the audience. Third person indicates speaking from a point of an outsider looking in and tends to be more informative. These modes of speech should not be mixed together in the same article as it can confuse and disorient the reader.
3. Homonyms refer to words that are pronounced the same but are spelled differently. An example of such as ‘flower’ and ‘flour’ which refer to a plant, and the other to refined grain. Often articles can mix up these terms leading to issues in comprehension. Often these issues aren’t as severe as other grammatical issues as they are much easier to fix as only a single word or term needs to be swapped out.
4. Commas are used to separate items on a list and can indicate to a reader where to take a break in a sentence. They should be used after a name is written in an article. Commas otherwise should be used to link two independent clauses such as ‘I was cycling, and saw a moose’. Commas should always be placed before ‘and’.
5. Poor pacing refers to when an article feels to slow or fast to read or jumps around constantly in pace. Sentences should vary in length but not dramatically in order to keep the reader engaged. Poor pacing also refers to when some subjects in an article are talked about too little but some are talked about too much.
Incomplete comparisons refer to when a comparison only gives the specifications of one product saying it is superior of lower quality without giving the specifications of the other product. An example of this is “Our boat model is faster, better, stronger’. This leaves ambiguity and leaves the reader lost to make their own conclusions which could be incorrect and misleading. A better example would be “Our boat model is faster, better and stronger due to its 50% bigger engine, premium finish, and aluminium material compare to our’s competitors’ smaller engine, basic finish, and tin material.